The emergence and development of public relations

Contents

1 The stages of development of public relations

2 The emergence of public relations

3 Public relations

 the development of public relations Public relations took several forms before reaching its present form. This development is summarized in three main stages: The stage of the need for different groups and individuals to crystallize, and the formation of a special identity, the focus of companies at this stage on advertising and promotional campaigns that express the basic message, to reach as many people as possible. Detailed public relations: The role of public relations is no longer confined to propaganda to reach the largest number of people, but to persuade them and mobilize supporters in order to win public opinion in favor of the concerned party by clarifying their vision, explaining their objectives and stating their policies. The stage of mutual satisfaction: At this stage, many adjustments are made based on the feedback received from the target groups, to ensure the highest quality and achieve the best interests of all parties. The emergence of public relations There are many reasons that called for the formation of public relations and development, the most important of these reasons are: [2] the need to promote and publicity for some services. The need to correct misinformation of the public or customers, and solve any problem caused by misunderstandings. Ensure that correct information and warnings are received in the event of a disaster, and report any potential future threat. Overcoming competition using all means of advertising and advertising campaigns to influence public opinion. PR Public relations are defined as a set of means, legitimate and deliberate methods used by individuals or groups to persuade and influence public opinion in a manner that ensures the achievement of benefits and satisfaction to all parties. Namely: [3] planning, and organized administrative work. Reciprocal relationship between the parties. Monitor and follow up procedures and evaluate public interaction. Analysis of policies and methods used to measure the satisfaction of desires and the achievement of mutual interests.